Templates / Enrichment
Format company name
Cleans a column of company names: turns URLs into names, strips legal suffixes like Ltd, Inc and GmbH, removes junk, and applies the capitalization you choose.
What it isEnrichment
An enrichment column. It reads a column you already have and writes a new one beside it.
InputWhat you give it
A column that already holds the value this reads.
OutputWhat comes back
| Input | Output |
|---|---|
| PEARL LEMON LTD. | Pearl Lemon |
| Make Agency (UK) Limited | Make Agency |
| collective london ltd | Collective London |
| Stripe, Inc. | Stripe |
Illustrative. Strips the legal suffixes and the noise that make a merge or a mail-merge look careless.
How it worksTwo things you decide
- Pick the source columnThe original is never modified — the cleaned value lands in a new column beside it.
- Choose capitalizationTitle case suits most lists. Sentence case is friendlier inside a written line, which matters for outreach.
FAQQuestions people actually ask
Why is a name highlighted?
It came out longer than 25 characters, which usually means the cell held a sentence or a URL rather than a company name. Worth a look before you use it in an email.
What does "Auto-run on new rows" do?
Runs this column by itself whenever new rows arrive — no clicking Run. It only picks up new arrivals; rows already in the table when you turn it on are left alone. It only fires while the app is open — closing it pauses everything until you reopen.
What does "Add run condition" do?
Skips rows where a condition on another column isn't met — e.g. only run if Email is empty. Skipped rows cost no actions, on both manual and auto runs.